Lance Wallace

About Lance Wallace

I have more than 30 years of experience in communications, marketing and leadership, including more than 12 years in higher education. I am an integrated marketing communications strategist with an MBA and broad experience in reputation management, media relations and internal communications.Skills:• Reputation management• Crisis communications• Media relations• Messaging• Social media• Speech writing• Public speaking• Writing and editing• Branding• Leadership• Web content management• Print production• Project management• Internal communications

Experience

1. Senior Vice President of External Affairs

   Georgia Student Finance Commission

   Jun 2025 — Present · Atlanta, GA, US

   The Senior Vice President performs a diverse range of leadership, operational, financial, and programmatic activities for GSFC. Maintains working knowledge of all applicable laws, statutes, etc, both state and federal, governing the operation of the agency. Directs agency policies and procedures. Leads and directs managers and staff.Responsibilities include.· Serves as a member of the GSFC executive management team.· Manages Communications & Outreach, Legislative and Media Affairs, GEORGIA MATCH, and Intergovernmental Projects for the agency.· Oversees the strategic planning, development and on-going leadership and management of all staff and projects consistent with agency goals and objectives.· Lead efforts to initiate, develop, design, implement, coordinate, and conduct public contact programs designed to meet agency objectives to disseminate information and provide services.· Interviews, hires, directs, trains, and evaluates the performance of the management team.· Adheres to appropriate state and federal law in the application of coaching and counseling of staff.· Ensures efficiency, effectiveness, and accuracy of all functions using computer systems, management controls, and sound organizational structure.· Conducts or participates in the development, review, revision, interpretation, and/or implementation of policies, procedures, standards, and guidelines.· Coordinates compliance with rules, regulations, and policies.· Plans and administers the External Affairs Division budget.· Coordinates interaction between agency programs and/or external customers as appropriate.· Establishes and maintains a positive working relationship with organizations in various parts of the state to promote agency programs.

Education

• Troy University

  BA, Journalism, Political Science

  1988 — 1992

• Mercer University Stetson-Hatcher School of Business

  MBA, Marketing

  2000 — 2004

Skills

• Newsletters
• Event Management
• Crisis Communications
• Print Production
• Integrated Marketing
• Budgeting
• Public Speaking
• Public Relations
• Internal Communications
• Media Relations
• Fundraising
• Marketing Strategy
• Marketing Communications
• Marketing
• Copy Editing
• Nonprofits
• Copywriting
• Journalism
• Volunteer Management
• Training
• Editing
• Strategic Communications
• Writing
• Budgets
• Publications
• Graphic Design
• Web Content Management
• Webinars
• Press Releases
• Leadership
• Speech Writing
• Strategy
• Event Planning
• Nonprofit Organizations
• Social Media