Lance W.
Social Media Marketing Strategy @The Walt Disney Company
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WORK HISTORY
Social Media Marketing Strategy @The Walt Disney Company
Los Angeles, CA, US
Global social creative, content production, programming, and digital marketing strategy.
EDUCATION
Suffolk University
Bachelor's degree
ABOUT LANCE W.
With over eight years of experience leading social media strategy and execution, I specialize in helping brands achieve their communication and business goals through innovative, audience-first solutions. I’ve led cross-platform campaigns that have reached millions, driving measurable growth in engagement, brand loyalty, and revenue. I partner closely with internal teams and external stakeholders- including talent, studios, agencies, and influencers- to ensure alignment and impact at every stage of the customer journey. Passionate about storytelling, I focus on creating authentic, compelling content that builds meaningful connections with audiences. My expertise spans organic social, paid media, influencer strategy, and platform innovation, enabling me to lead teams that consistently exceed performance goals and set new standards for digital brand presence.
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