Lance Tarrant
Digital & Legal Marketing Expert | Performance Marketing | Legal SME | CTV/OTT | Podcast Marketing | AI-Driven Advertising & Analytics
- Role
- Vice President of Business Development at Transport Marketing
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Lance Tarrant
I specialize in data-driven digital marketing and AI-powered sales strategies, helping companies scale revenue and optimize advertising performance.$15M+ Digital Sales Growth – Scaled iHeartMedia’s digital revenue to record levels for my markets, ranking #9 nationally and #1 in Community Markets. AI-Powered Marketing & Automation – Leveraged AI-driven ad creation, predictive analytics, and automated lead attribution to enhance marketing efficiency. Legal Marketing Innovation – Developed a Legal Marketing Insights Dashboard, integrating AI-driven insights into competitive media spend, accident data, and conversion analytics. CTV/OTT & Programmatic Mastery – Built and executed high-impact digital ad campaigns across programmatic platforms, maximizing audience reach. Sales & Leadership Excellence – Mentored top-performing AEs, transforming traditional sellers into digital marketing powerhouses. Passionate about the intersection of AI, data analytics, and digital strategy, I help businesses leverage cutting-edge technology to drive success.
Experience
Vice President of Business Development
Mar 2025 — Present · Birmingham, AL, US
Education
Auburn University Harbert College of Business
BS, MIS
1989 — 1993
Skills
- Account Management
- Online Advertising
- Web Analytics
- Online Marketing
- Salesforce.com
- Web Design
- Social Media
- Selling
- Marketing
- Training
- New Business Development
- Crm
- SEO
- Blogging
- Lead Generation
- Email Marketing
- Business Development
- Sales Operations
- Direct Sales
- Digital Marketing
- Management
- Cold Calling
- Ppc
- Sales Process
- Advertising
- Sem
- B2b Marketing
- Sales
- Web Marketing
- Brand Development
- Marketing Strategy
- Legal Research
- Google Adwords
- Solution Selling
- Saas
- B2b
- Direct Marketing
- Google Analytics
- E-Commerce
- Sales Presentations
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