Lance Rodenfels

About Lance Rodenfels

I have a broad base of experience both in the nature of the jobs I have held, the industries I have worked in and global nature of the roles. Taking these experiences, and combining them with the strength of working in a collaborative environment with other managers and senior managers, has helped me develop a keen ability to listen to the issues, build a plan to address those issues, and then execute the plan while making adjustments as needed.

Experience

1. Global Director, Simulation and Data Science Sales

   Rockwell Automation

   Oct 2025 — Present

   In my role at Rockwell Automation, I spearheaded a global team dedicated to selling cutting-edge simulation and data science software and solutions. By focusing on client value, we successfully promote model-based software for digital twin applications and autonomous control systems, significantly enhancing decision-making processes in production, design, and supply chain.

Education

• Purdue University

  Bachelor of Science, Electrical Engineering Technology

  1990 — 1995

Skills

• Product Launch
• Industrial Control
• New Business Development
• Process Automation
• Plc
• Control Systems Design
• Manufacturing
• Scada
• Business Strategy
• Strategy Development
• Strategy
• Enterprise Software
• Integration
• Mes
• Leadership
• Servo
• Motion Control
• Problem Solving
• Allen Bradley
• Control Logic
• Automation
• Engineering
• Management
• Cross-Functional Team Leadership
• Hmis
• Product Management
• Team Leadership
• Industrial Ethernet
• Process Control