Lance Hood
President - True Brands
- Role
- President at True Brands
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lance Hood
Culturally astute and engaging leader possessing a winning blend of strategy, sales, product & brand development. Skilled in operational turnaround, quickly assesses growth opportunities and obstacles, makes tough decisions, structures and restructures teams to elicit top performance and reach profit goals at start-up and privately held CPG companies Leverages a unique mix of strategic, sales and leadership expertise by aligning staff talents and efforts with organizational objectives Possesses an intuitive sense to recognize and act on business opportunities while fostering relationships of trust and confidence with customers and co-workersSpecialties: Leadership, Strategy, Product development, Brand Development, Sales & Negotiations, Multi-brand Distribution Management, Public Speaking & Presentations
Experience
President
May 2025 — Present · Seattle, WA, US
Balancing the day-to-day activities of running a product driven business with the long term vision to remain market competitive: Strategic leadership, operational oversight, brand and product management, cross functional leadership, external representation, culture and change management
Education
Dale Carnegie
Senior Management Training / Communication Training Seminars
University of Washington
Art History
1983 — 1984
Washington State University
Bachelor of Science, Fine Arts / Communications
1978 — 1983
School of Visual Concepts
Art Direction, Copywriting
Skills
- Web Design
- Pricing
- Budget Management
- Social Media Marketing
- Industrial Design
- Sales Management
- Market Development
- Advertising
- Executive Leadership
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- User Experience
- Marketing Strategy
- Business Development
- Strategy
- Product Management
- Marketing
- Creative Problem Solving
- International Business
- Concept Development
- Change Management
- Branding & Identity
- Training
- New Business Development
- Product Marketing
- Corporate Identity
- Merchandising
- Sales
- Product Development
- Product Design
- Brand Development
- Profit & Loss Management
- Continuous Improvement
- Customer Insight
- Leadership
- Management
- Process Improvement
- Consumer Products
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