Lance Hengst

About Lance Hengst

Distinguished record managing $100M+ portfolios and $54M regions, building strategic alliances with major distributors including McKesson and Henry Schein, and accelerating adoption across IDNs, surgery centers, physician practices, and health systems. Recognized for building high-impact partnerships between manufacturers, distributors, and providers while consistently delivering top-tier performance, including #1 national ranking out of 32 regions, Top 3 of 15 regions, and #1 of 245 sales professionals nationally. Combines deep knowledge of GPOs, distribution channels, and continuum-of-care markets with a consultative approach that strengthens customer relationships and unlocks new market opportunities. Known for transforming underperforming markets, launching new sales channels, and delivering rapid growth, including $2.5M in first-year startup revenue and building territories to $3.6M. Adept at aligning cross-functional teams, negotiating high-value partnerships, and driving enterprise growth within complex healthcare ecosystems. Articulate and refined communicator with exceptional leadership, analytical, relationship-building, problem-solving, and decision-making skills.Core Competencies:Strategic Account Management | National Account Leadership | Healthcare Distribution Partnerships | GPO Contracting & NegotiationsIDN & Health System Market Development | Manufacturer–Distributor Alignment | Channel Strategy & Market Access | Team LeadershipKey Account Growth & Retention | Cross-Functional Collaboration | Complex Sales & Consultative Selling | Revenue Growth StrategyEnterprise Client Relationship Management | Contract Negotiation & Pricing Strategy | Healthcare Supply Chain Optimization

Experience

1. Senior Director of Growth

   Metagrowth Ventures

   Feb 2026 — Present · Houston, TX, US

   At MetaGrowth VenturesWe build revenue engines.MetaGrowth Ventures installs scalable, predictable sales systems inside B2B companies that are ready to grow but tired of inconsistent pipeline.We don’t “coach sales.”We architect structure, leadership, recruiting, execution, and accountability.What We Do:• Design custom Sales Operating Systems• Install vertical-specific revenue leaders• Build and manage outbound prospecting engines• Recruit elite sales talent hires, screened)• Coach CEOs and sales leaders to remove founder dependence• Integrate AI-driven outreach and CRM automationSince 2018:• 100+ sales teams built worldwide• Millions in attributable revenue growth• hours of hands-on sales leadership and coachingWe Work Best With:B2B companies generating $1M–$10MComplex or technical salesFounders ready to scale beyond themselvesLeaders who want structure, not guessworkIf sales feels reactive instead of engineered — we fix that.Message us or visit to start the conversation.

Education

• Sam Houston State University

  Bachelor of Business Administration - BBA, Marketing

Skills

• Selling
• Coaching Staff
• Disposables
• Regional Planning
• Capital Equipment
• Hospitals
• Sales
• Team Leadership
• Healthcare
• Hiring Personnel
• Sales Force Development
• Account Management
• Medical Devices
• Regional Development
• Product Launch
• Strategic Planning
• Sales Operations
• Sales Hiring
• Sales Management
• Market Development
• Interviews
• Sales Presentations
• Operating Room
• Training