Lanaya Bellomo

About Lanaya Bellomo

As Marketing Director, I’ve led 170+ employees, managed a $300M P&L, and developed Go-to-Market strategies for top brands like Pampers and Luvs. With expertise in brand architecture, media strategy, and creative direction, I drive growth and innovation. I’m known for coaching high-performing teams and building a culture of accountability and excellence.I SPECIALIZE IN: P&L ACCOUNTABILITY: Managed all aspects of Luvs diaper brand ($300M sales); developed a plan towards becoming a profitable brand GO-TO-MARKET STRATEGY: Unified Pampers franchise, brand equity +10pts vs. competition, highest in 5 years. STRATEGIC PARTNERSHIPS: Managed outside creative and media agencies, delivered ~250 content pieces in one year. MARKETING ACTIVATION: Drove 36% growth with US Hispanic urban consumers,$900K incremental sales and +1.7 share.CAREER HIGHLIGHTS INCLUDE: Transformed P&G’s coupon policy, driving $5.5M in savings Delivered Olympics and NFL custom programs for retailers that drove 40% category lift Grew household penetration by expanding Pampers into a new business channel (supplier to day cares) Launched Luvs Overnight Diaper, going from idea to on-shelf in under eight months and delivering $6.4M of topline in year start a conversation: l••••••••@gmail.com or call directly at (44••••••15EDUCATION MBA, University of Michigan, Ross School of Business Masters of Applied Science (Operations Research), Naval Postgraduate School Bachelor of Science (BS), United States Naval AcademyMORE ABOUT ME:Corporate Career Nine years of experience at P&G in Brand Management where I have had P&L ownership, worked with multiple cross-functional teams, and retailers of various sizes.Ability to creatively problem solve and effectively communicate to leadership & key stakeholders while leading cross functional teams through stage gate innovation process and GTM execution.U.S. Navy Officer Selected by Commanding Officer for ship handling skills to pilot the ship into Sembawang, Singapore after a major engineering failure. Managed daily operations for 110 personnel along with creating and executing training and inspection roadmap, resulting in the highest certification scores.Personal Visited all seven continents and ten wonders of the world, to include the Pyramids, Machu Picchu, Petra, and Taj Mahal. Do you believe in ghosts?”, for three years championed the culture building “20 questions” with each member of the organization answering the attention-grabbing question.

Experience

1. Marketing Director, Walgreens Led the Partnership and 360 Feminine Care Campaign at Walgreens

   Procter & Gamble

   May 2024 — Present · Chicago, IL, US

   As the marketing director for seven P&G categories, I develop and execute tailored marketing strategies to drive sales growth and enhance brand visibility within Walgreens stores. This role involves building strong relationships with key category mangers and managing marketing initiatives to ensure alignment with both P&G and Walgreens\' business objectives. ·Led a 360° Feminine Care campaign, making Walgreens a top women\'s wellness destination·Built a Home Care strategy for digital deserts, setting a benchmark for other teams.·Used Walgreens assets to boost test-and-learn efforts, driving Medicare Advantage OTC adoption.

Education

• United States Naval Academy

  BS, Quantitative Economics

  2003 — 2007

• Naval Postgraduate School

  MS, Operations Research

  2007 — 2008

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2014 — 2016

Skills

• C4isr
• Government
• Command & Control
• Government Contracting
• Tactics
• Readiness
• Reconnaissance
• Counterterrorism
• Counterinsurgency
• Defense
• Force Protection
• Operations Management
• Security
• Top Secret
• Electronic Warfare
• Army
• Emergency Management
• Nato
• Leadership Development
• Navy
• Training
• Special Operations
• Interagency Coordination
• Organizational Leadership
• Military Training
• Military Experience
• Combat
• Eoow Letter
• Operational Planning
• Operations Research
• Sigint
• Military Logistics
• Weapons
• Intelligence
• Security Clearance
• Nuclear
• Intelligence Analysis
• Information Assurance
• Command
• Helicopters