Lana Urso
Global Business Development | AI & Web3 Ecosystems | Art, Culture & IP Infrastructure
- Role
- Founder at Lana Urso & Co
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Lana Urso
Global business development executive and innovation strategist working at the intersection of AI, Web3, blockchain, and art. I focus on building platforms, partnerships, and ecosystems that turn creative and cultural value into scalable business and infrastructure.My work centers on AI and the creator economy. I design modular systems, adaptive workflows, Creative Intelligence Systems and frameworks that enable structured collaboration, IP licensing, and new models of digital ownership and distribution. I partner with platforms, brands, agencies, artists, and early-stage ventures to translate cultural signals into products, partnerships, and monetization strategies.This includes architecting AI-enabled systems and product strategies that treat art and culture as an input layer for remix, licensing, and distribution. Through immersive campaigns, SaaS product strategy, and global activations, I help organizations launch new models of creative commerce that align technology, storytelling, and revenue at ecosystem scale.Areas of Expertise:• AI & Creative Systems: Agent architecture, orchestration, intelligent workflows• Art, Culture & Remix: Digital and immersive art, cultural IP, artist–tech collaboration• Web3 & Ecosystems: L1/L2 platforms, tokenized IP, decentralized compute• Product & Platform Strategy: SaaS design, platform UX, system workflows• IP & Licensing: Rights frameworks, attribution, on-chain and off-chain models• Experiential & Brand Innovation: Phygital activations, immersive launches• Advisory & GTM Strategy: Positioning, white papers, partner onboarding• Business Development & Partnerships: Platform growth, strategic alliances
Experience
Founder
Jan 2012 — Present
We are an independent media and art consultancy fusing brands and IP with emerging and established talent across art, tech, culture, music, and design. We’re a licensing and project-based company that identifies and represents a roster of diverse talent to deliver best-in-class digital and artistic content.Current focus: collaborations with AI, generative, and digital artists; immersive installations; phygital drops; and partnerships with leading Web3 platforms, brands, and cultural
Skills
- Interactive Tv
- Sem
- Web Video
- Mobile Advertising
- Digital Strategy
- Media Planning
- Branded Entertainment
- Digital Media
- Video Games
- Advertising
- Music
- Web Analytics
- New Media
- Mobile Marketing
- Fashion
- Digital Marketing
- Relationship Marketing
- Online Advertising
- Television
- Ad Networks
- Social Media Marketing
- Social Media
- Content Strategy
- Connected Tv
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