Lana Tucker

WORK HISTORY

EDUCATION

SKILLS

ABOUT LANA TUCKER

I’m Lana (rhymes with banana) and I’m a strategic marketing and communications leader with nearly two decades of experience helping mission-driven organizations define who they are, tell their story with clarity, and deliver measurable results.As Executive Director of Marketing and Communications at the University of Iowa’s Tippie College of Business, I lead a talented, integrated 15-person team overseeing brand strategy, digital marketing, communications, and creative. Together, we’ve driven a full marketing transformation—raising visibility, improving national rankings, and increasing Iowa MBA enrollment by 67%.My leadership style blends strategy and empathy. I build high-performing teams that work collaboratively across complex, matrixed organizations to deliver data-informed, purpose-driven marketing. I believe the best communications don’t just capture attention—they create connection.My strengths include:Integrated marketing and communications strategyBrand management and reputation buildingExecutive communications and storytellingDigital engagement, CRM, and performance analyticsCross-functional collaboration and team leadershipI’m passionate about helping organizations align their marketing with their mission—ensuring every message reflects the values and humanity at the heart of the brand.