Lana Razumov
Strategy Director | B2B/B2C Award-winning marketer | Data | CPG | Retail | SAAS | Tech
- Role
- Director Strategic Marketing at Crackerjack Marketing
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lana Razumov
As a trusted marketing advisor to executive leaders, I specialize in crafting marketing strategies for complex technology-based product portfolios. My reputation is built on my ability to foster innovation, fuel growth, and achieve remarkable results in industries ranging from SAAS and enterprise technology to CPG, retail, media measurement, and publishing. I excel in strategic marketing planning, B2B new product launches, sales enablement, partner, and channel marketing, thought leadership-based omnichannel marketing, and branding and portfolio architecture. I untangle complexities and guide internal and partner teams to develop highly effective strategies, products, and programs to drive results.
Experience
Director Strategic Marketing
Aug 2023 — Present
Lead business development efforts for B2B and technology space.• Guide client engagements including strategy, content direction and project delivery.• Advise on marketing growth for a portfolio of B2B tech services including CRO, ecommerce, and AI.
Education
Washington University in St. Louis
Bachelor’s Degree, Double Major in Economics and Spanish Literature
University of Illinois Chicago
MBA, Marketing
Universidad de Sevilla
Junior Year Abroad
Skills
- Lead Generation
- Marketing Operations
- Multi-Channel Marketing
- Product Launch
- Marketing Communications
- Cross-Functional Team Leadership
- Product Management
- Marketing Strategy
- Sales
- Integrated Marketing
- Customer Relationship Management (Crm)
- Strategy
- Enterprise Software
- Marketing Management
- Crm
- Product Marketing
- Marketing
- Marketing Automation
- Product Development
- Analytics
- Demand Generation
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