Lana Miller
Data Analytics & Insights at Merkle
- Role
- Data Analytics Manager at Merkle
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lana Miller
As a Senior Manager of Digital Analytics & Insights at Madison Square Garden Entertainment Corp, I present data-driven strategy to senior-level stakeholders across the company\'s sports, entertainment, and media properties. Employing Google Analytics and Tableau, I create dashboards, reports, and models to measure and optimize the performance of digital campaigns, platforms, and content.I earned my Bachelor\'s Degree in Media Studies and Government from the University of Virginia, where I cultivated my passion for data analysis and storytelling. Additionally, I am certified in Python, Google Ads, Google Analytics, and DV360, with hands-on experience in Salesforce Marketing Cloud, BigQuery, and Adobe Analytics.
Experience
Data Analytics Manager
Apr 2024 — Present · New York, NY, US
On assignment at Meta
Education
University of Virginia
Bachelor's Degree, Media Studies and Government
2013 — 2017
Skills
- Political Communication
- Foreign Affairs
- Basic Java
- Google Analytics
- Social Media Marketing
- Microsoft Excel
- Strategic Communications
- Market Analysis
- Sports Media
- Leadership
- Market Research
- Social Media
- Adobe Design Programs
- Policy Analysis
- Digital Marketing
- Financial Services
- Microsoft Office
- Adobe Creative Suite
- Spss
- Stata
- Government
- Windows
- Python
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