Lana Herring
Social Media Marketing | Email Marketing | Digital Strategy for Brands & Experts
- Role
- Social Media & Digital Marketing Manager at Helping Ukraine Us
- Location
- Oklahoma City, OK, US
- LinkedIn followers
- 500 followers
About Lana Herring
Social Media & Digital Marketing Strategist with 15+ years in communications…
Experience
Social Media & Digital Marketing Manager
Nov 2024 — Present · Atlanta, GA, US
Driving brand awareness, audience engagement, and community growth across Facebook, Instagram, LinkedIn, and YouTube through strategic content, event promotion, and email campaigns.Key Achievements:Social Media Strategy: Developed and executed platform-specific media plans; created & edited reels, posts, and copy tailored to target audiences.Facebook: Reach +284%, interactions +1,100%, link clicks +215%, follows +51%Instagram: Reach +2,900%, interactions +100%, follows +3,500%LinkedIn: Impressions +1,426%, reactions +2,987%, engagement rate +402%YouTube: Built channel from scratch; 9.9K views, 38.2 hours watch timeEmail Marketing: Designed and managed newsletters and campaigns via Mailchimp; segmented audiences and optimized metrics to boost open and click-through rates.Event Promotion & Community Engagement: Supported online and hybrid events through social media campaigns and email communication, increasing event attendance and audience interaction.
Education
Kyiv Pedagogical University
Bachelor's Degree, teacher
Coursera
Certificate, Introduction to Social Media Marketing
KBS Kyiv Business school
Master of Business Administration (MBA), Business Administrations and management, general.
2012 — 2014
Olerom
certificate, Business Administration and Management, General
2017 — 2017
Ka Group
Certificate, Общие Продажи, Мерчендайзинг И Маркетинг
2016 — 2016
Ka Group
Certificate, Управление Организацией
2015 — 2015
Kyiv-Mohyla Business School
Certificate, Strategic Studios
2018 — 2018
MIM-Kyiv
Certificate of Completion, Basic Managerial Program "Practical Management"
2014 — 2014
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