Lana Hargrove
Senior Brand Manager @Cresco Labs
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WORK HISTORY
Senior Brand Manager @Cresco Labs
Led all brand and marketing initiatives for One Plant during the acquisition transition - Maintained One Plant’s brand equity & identity while integrating it into Cresco’s house of brands - Worked cross functionally to rebrand One Plant stores into Cresco’s retail presence of Sunnyside - Trained team on the One Plant brand to help ramp up the brand at scale in the state of Florida Created the brand strategy & architecture for Sunnyside Edibles, the first brand under the retail umbrella - Developed the brand identity, positioning & go-to-market strategy for Sunnyside Chews & Mints - Briefed & worked with creatives to develop the brands BVI & packaging & in store experience - Led the development & commercialization of Sunnyside Mints, an extension of the Sunnyside edibles line
EDUCATION
University of Florida
Bachelor of Health Science and Minor in Public Health
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