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Lana Fraser

Director, Head of Marketing and Retail - Americas @Oettinger Davidoff AG

Tampa, FL, US
EMAILS
[email protected]
MOBILE NUMBERS
+13•••••••08

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WORK HISTORY

Aug 2020 — Present

Director, Head of Marketing and Retail - Americas @Oettinger Davidoff AG

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Lead strategic and day-to-day oversight of the company’s entire brand portfolio and marketing team for the Americas business, which includes North America, LATAM and the Caribbean. • Responsible for the successful development, marketing and operation of United States Flagship boutiques and the development of the retail team while seamlessly executing a consistent and distinctive consumer experience.

EDUCATION

2006 — 2010

Simon Fraser University

Bachelor Business, Marketing & Human Resources (HR)

2014 — 2016

City University of Seattle

Master of Business Administration (MBA), International Marketing

SKILLS

Customer ServiceEvent PlanningOperations ManagementSocial Media MarketingMarket ResearchMarketing StrategyOnline AdvertisingProject PlanningBusiness DevelopmentBrand DevelopmentProject ManagementBrand AwarenessTeam LeadershipBudgetsSports MarketingAdvertisingEvent ManagementStrategic CommunicationsTeam BuildingAccount ManagementEmail MarketingMarketing ManagementPublic RelationsCorporate CommunicationsMarketingSponsorshipBudget ManagementDigital MarketingCopywritingExperiential MarketingMarketing CommunicationsSalesPress ReleasesIntegrated MarketingMedia RelationsSocial MediaStrategic PlanningRelationship MarketingSocial NetworkingTrade Shows

ABOUT LANA FRASER

Marketing, Operations and Retail Specialist with over 20 years of experience.

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