Lana Fraser
- Role
- Director, Head of Marketing and Retail - Americas at Oettinger Davidoff AG
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Lana Fraser
Marketing, Operations and Retail Specialist with over 20 years of experience.
Experience
Director, Head of Marketing and Retail - Americas
Aug 2020 — Present
Lead strategic and day-to-day oversight of the company’s entire brand portfolio and marketing team for the Americas business, which includes North America, LATAM and the Caribbean. • Responsible for the successful development, marketing and operation of United States Flagship boutiques and the development of the retail team while seamlessly executing a consistent and distinctive consumer experience.
Education
Simon Fraser University
Bachelor Business, Marketing & Human Resources (HR)
2006 — 2010
City University of Seattle
Master of Business Administration (MBA), International Marketing
2014 — 2016
Skills
- Customer Service
- Event Planning
- Operations Management
- Social Media Marketing
- Market Research
- Marketing Strategy
- Online Advertising
- Project Planning
- Business Development
- Brand Development
- Project Management
- Brand Awareness
- Team Leadership
- Budgets
- Sports Marketing
- Advertising
- Event Management
- Strategic Communications
- Team Building
- Account Management
- Email Marketing
- Marketing Management
- Public Relations
- Corporate Communications
- Marketing
- Sponsorship
- Budget Management
- Digital Marketing
- Copywriting
- Experiential Marketing
- Marketing Communications
- Sales
- Press Releases
- Integrated Marketing
- Media Relations
- Social Media
- Strategic Planning
- Relationship Marketing
- Social Networking
- Trade Shows
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