Lanae Williamson
Sr Lead, Multicultural Strategy and Marketing Operations Brand & Media @Nissan Motor Corporation
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WORK HISTORY
Sr Lead, Multicultural Strategy and Marketing Operations Brand & Media @Nissan Motor Corporation
Franklin, TN, US
Leads team in developing a strategy focused on how to expand and strengthen Nissan\'s connection with multicultural audiences through culturally relevant marketing, media, incubators, and inclusive marketing efforts. • Serves as a thought leader and a center of excellence for all Nissan multicultural marketing and media efforts across the entire portfolio.• Identifies growth areas, consumer insights and trends for multicultural segments (African American/Black, AAPI, Hispanic and LGBTQ+) to develop actionable research and analysis to achieve multicultural share goals.• Works closely with senior marketing leaders within Nissan to identify areas of growth from a multicultural audience perspective.• Manages the marketing financial operations for category; responsible for budgeting, forecasting accuracy, product portfolio, sales impact and P&L.
EDUCATION
Vanderbilt University Owen Graduate School of Management
Certificiation, Management Leadership
Tennessee State University
MBA, Business Administration, Management and Operations
Tennessee State University
BS, Communications
ABOUT LANAE WILLIAMSON
Award-winning, data-driven Marketing Communications & Brand Strategy Leader with 20+ years of successful experience building and executing integrated marketing plans, managing the go-to-market process, and leading, developing and inspiring a team that manages marketing programs from ideation through launch. Develops Brand Marketing strategies optimized for national and localized execution, including customer targeting and positioning to help achieve brand, category, and channel goals. Possesses a passion for helping brands grow and creating unique experiences that build connections and create value for both brands and customers.Honors/Awards2024 ANA Multicultural Excellence Awards Juror2023 ANA AIMM Top 3 Most Culturally Inclusive Brands Award2022 AAF Mosaic Award for ‘BET Next Up’2022 Telly Award for Urban One ‘Thrill of the Holiday”2019 Telly Award for Latin Grammys2018 ‘Multicultural Media Person of the Year’ Nominee | NAIAS2017 AAF Mosaic Award for ‘Mexican National Team (MNT) Partnership’2017 AdPOP Award for LGBTQ+ Regional Media Advertising
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