Lana Rogers
Founder Director @Gentle Lion Communications
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WORK HISTORY
Founder Director @Gentle Lion Communications
CA
Gentle Lion Communications is a strategic marketing and communications company, fiercely advocating for brands that stretch beyond convention. Supporting a new era of brands that think and act differently, we angle them for success that empowers, twofold: thriving independent growth that ripples collective change. Our strategic marketing and execution approach helps legacy, start-up, and consumer-driven brands foster possibility, in autonomy. Rather than take a one-size-fits all approach, our repertoire of proprietary processes allows us to develop a deeper understanding of your brand, and create a customized strategy specific to the needs of your business. The following key marketing elements are embedded within each of our process models:INSIGHTS I Gathering critical data and perspective.STRATEGY I Translating the data and embedding tangible tactics into a digestible framework.EXECUTION I Bringing tactics to life through storytelling and guided action.PARTNERS I Integrating the experts within a hybrid, collaborative model.WORKSHOPS I Training that provides essential tools and resources.
EDUCATION
University of Calgary
Bachelor of Arts (BA), Mass Communication/Media Studies
Örebro University School of Business
Communications and Public Relations
SKILLS
ABOUT LANA ROGERS
With almost two decades of agency-cultivated experience, founder Lana Rogers is industry-known for an unconventional approach that redefines the communications model. Today she supports enduring, unorthodox brands in achieving autonomy and self-reliance by sharing their compelling stories. “Gentle Lion champions a new era of brands that think and act differently. We angle them for success that empowers, twofold: thriving independent growth that ripples collective change.” Leading with signature drive and all heart, Lana has been immersed in the marketing and public relations industry for almost two decades. At the helm of Gentle Lion, she leads business development with a lens on value-alignment; meanwhile, connecting with clients on the regular to ensure seamless, on-time and on-budget strategy and execution. Lana is passionate about empowering innate brand potential, people-first. Her care is attentive, and her approach is unorthodox for good reason: When brands inevitably thrive on their own path with the help of Gentle Lion, it’s a win for individual autonomy and community fabric. The added plus? Trust and connection formed along the way often cultivates after-hours friendship for life. Cue this little-known fact - about a decade ago Lana also founded Champagne Friday: A personal obsession with bubbly turned lifestyle brand. Its ever-growing followership is a celebration of whole-hearted, electric connections and genuine relationships, centring the bevvy that links it all.
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