Lana Busignani

Chief Executive Officer @MarketCast

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2025 — Present

Chief Executive Officer @MarketCast

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Chicago, IL, US

EDUCATION

N/A

University of Michigan

Bachelor of Business Administration - BBA, Advertising

SKILLS

Customer InsightAnalyticsConsumer InsightsBrand ManagementCompetitive IntelligenceBrand EquityMarketing StrategyAdvertising ResearchIntegrated MarketingBrand TrackingQuantitative ResearchMarketing ResearchCompetitive AnalysisMarket AnalysisConsumer BehaviourFmcgMarket ResearchCopy TestingSegmentation

ABOUT LANA BUSIGNANI

High-impact, transformational growth leader with extensive global experience in media, advertising, ad tech, and consumer insights. Building high-performance sales and commercial teams and shaping go-to-market strategy and organizations to unlock potential is what fuels me. Skilled at driving team unity and purpose through clarity of vision, simplifying our story, communication, and of course, connection! Proven success in accelerating business growth through new verticals, diversification of client base, geographic expansion, and securing strategic partnerships. Adept at cultivating and mentoring current talent and attracting new talent through an extensive global commercial network. Experience leading businesses with an operational track record of driving strategic growth, profit improvement, integrating acquisitions, as well as multiple successful exits. Italian-grandfather-trained cook, post-pandemic green thumb, road/trail runner, and mentor to female talent juggling career, family, and life.

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Lana Busignani — Chief Executive Officer at MarketCast in Chicago, IL, US | Unifers