Lamont Porterfield

Experience

1. Associate Creative Director Senior Consultant

   Interbrand

   Feb 2014 — Present · New York, NY, US

   Associate Creative Director Creative leadership on client accounts working across industries and design mediums. Creatively direct other team members to fulfill client needs. Mentor Designers and Senior Designers, help to facilitate the creation of the conceptual framework for projects. Develop strong relationships with clients, management, and client-facing teams. Help ensure that deadlines and budgets are complete, accurate, and followed. Provide clear and objective critiques of creative work. Produce creative solutions that reflect or instill a distinctive brand personality. Make presentations internally and with senior-level clients. Teach creative philosophy, values, and beliefs. Senior Consultant Consult with our clients on how to increase their brand’s value through various branding strategies including brand positioning, brand architecture, brand valuation/analytics, internal brand engagement, and digital brand strategy. Client lead point of contact and help drive growth within our existing client relationships. Provide leadership in the development of assigned clients’ brand strategies, identifying opportunities for clients to grow brand value. Develop trust-based relationships with day-to-day client contacts. Produce and integrate the highest quality end-product.