Lamonday Baxter

About Lamonday Baxter

Senior Creative driving global, culturally-led campaigns across fashion, entertainment & techStrategic Creative Direction | Content Strategy | Production Leadership | Immersive StorytellingInnovative Creative Director, Producer, and Strategist with 10+ years leading global content production, brand partnerships, and integrated campaign strategy across entertainment, fashion, and technology. I specialize in shaping creative vision, guiding multidisciplinary teams, and translating culture into audience-first campaigns that deliver measurable business impact.I’ve directed and executed high-profile campaigns at Snap, HYPEBEAST, and Meta, honing expertise in digital storytelling, creative direction, and performance-driven content at scale. I’ve partnered with iconic global brands including Ray-Ban, Tiffany & Co, Toyota, Netflix, Amazon, Paramount+, Courvoisier, Coca-Cola, and Gucci—consistently producing work that resonates with audiences while achieving strategic objectives.I’ve also collaborated with leading artists, designers, and creators—including Vic Mensa, Tanner Adell, Gunna, Rhuigi Villaseñor, Beyonka Smalls, Sadiq Desh, Everett Williams, Yan Chan, and Masego—to elevate campaigns with artistry, cultural relevance, and innovative storytelling.Core Strengths:Creative Direction & Vision: Defining narrative frameworks, visual language, and cross-platform storytelling to guide teams and campaigns from concept through delivery.End-to-End Production Leadership: Managing strategy, budgeting, talent, contracts, and media delivery with efficiency and creative excellence.Performance-Driven Storytelling: Transforming ideas into culturally resonant campaigns across digital, social, experiential, and immersive platforms.

Experience

1. Global Senior Producer

   Meta

   Mar 2020 — Present · Los Angeles, CA, US

   Spearheaded Creator Marketing initiatives for A/V, and immersive media (AR/VR), by guiding creator campaign strategy through execution for high-profile brands including LVMH, Sprite, and Toyota Olympics—by partnering with Creator Agencies and Marketing Science to measure performance growth within business priorities.Conceptualized and presented strategic Creator Marketing proposals to internal stakeholders and external partners to drive alignment and buy-in for branded content on Meta platforms, ensuring Creative, Legal, and Product compliance.Led cross-functional production teams to develop scalable, data-driven video and content strategies that supported global Creator Marketing initiatives across Streaming, Retail, CPG, Auto, and Telco. Managed internal and external partnerships across multiple simultaneous productions, managing all phases from pre-production, creator reviews, throughout the production lifecycle. Track evolving industry trends through strategic collaboration with partners and insights teams, leveraging Gen AI platforms such as Vidmob and Alison A.I. to refine creative production strategy and enhance creator performance outcomes.Oversaw the execution of creative direction during production, preserving the integrity of the original vision across all stages.Championed team development by onboarding new talent into production workflows, establishing best practices, and expanding their professional networks.Oversaw end-to-end production workflows for high-volume global content assets, partnering with internal stakeholders and external vendors to ensure timely and high-quality delivery.BRAND CLIENTS: AT & T, COCA COLA, DISNEY, LVMH, NETFLIX, NIKE, PARAMOUNT, PANDORA MUSIC, TARGET, TOYOTA OLYMPICS, TIFFANY & CO, UNIVERSAL STUDIOS, & MORE

Education

• The University of North Carolina at Chapel Hill

  Bachelor's degree, Media Studies| Cinematography

  2011 — 2013

Skills

• Creative
• Creative Writing
• Cms
• Html/Css Coding
• Video
• Film Production
• Adobe Premiere
• Video Editing
• Premiere
• Film
• Microsoft Office
• Social Networking
• Research
• Facebook
• Final Cut Pro
• Television
• Adobe Creative Suite
• Editorial
• Editing
• Indesign
• Public Relations
• Mac