Lamia Bashar

About Lamia Bashar

I have 12+ years of business strategy and P&L management experience across e-commerce and consumer packaged goods industries with expertise in operations, product marketing, product management, program management, brand management, and negotiations.Permanent Resident with US Work Authorization.

Experience

1. Global Product Marketing Lead, Ww Seller Growth

   Amazon

   Feb 2025 — Present · Seattle, WA, US

   Accelerating the growth of brands in Amazon\'s global stores through new opportunities to attract and optimize valuable selection, build long-lasting relationships, and enhance the buying customer experience.Identifying and driving improvements that enable brand growth by partnering with product, science, and regional business teams to influence the priorities of senior leadership. Leading the strategic roadmap of solutions to unlock growth and enable sustainable profitability. Creating causal frameworks to connect growth inputs (e.g, selection, Selling Partner recruitment, Buying Customer experience, Selling Partner experience) to outcomes. Leveraging data and qualitative insights to identify top opportunities, invent new solutions to challenging problems, and influence product decisions. My work directly impacts Topline growth, Selling Partner Cost to Serve, and influences short and long-term capital investment decisions.

Education

• Institute of Business Administration

  BBA, Finance, Marketing

  2008 — 2011

• Cornell Johnson Graduate School of Management

  Master of Business Administration - MBA, Strategic Product and Marketing Immersion

  2017 — 2019

Skills

• Marketing Management
• Market Research
• Fast-Moving Consumer Goods (Fmcg)
• Brand Management
• Marketing Strategy
• Trade Marketing
• Consumer Products
• Distributed Team Management
• Brand Equity
• Team Management
• Shopper Marketing
• Management
• Marketing Research
• Leadership
• Competitive Analysis
• Fmcg
• Customer Insight