Lamiaa Farrag
Head of Data and Digital Consumer Engagement @Nestlé
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WORK HISTORY
Head of Data and Digital Consumer Engagement @Nestlé
US
I am responsible for leading digital strategy and activation across marketing platforms, advancing data strategy to enhance consumer engagement, and developing the MarTech roadmap to ensure our brands leverage data and technology effectively.
EDUCATION
George Mason University
Executive Certificate , Management Information Systems, General
QUT (Queensland University of Technology)
Certificate: Self Leadership, Organizational Leadership
QuickStart Inc.
Data Analysis and Visualization Certificate
Cairo University
B.Sc, Accounting and Business/Management
Alba Graduate Business School
Master of Business Administration (M.B.A.)
SKILLS
ABOUT LAMIAA FARRAG
A distinguished go-to-market strategist and marketing professional with the ability to build strategic alliances and business relationships, articulate a clear vision and mission, and cultivate a culture of accountability. Understands the power of trust and Entrepreneurial spirit in motivating a team to achieve its highest potential. Led global marketing budgets and large-scale initiatives (up to $50M) while reducing costs up to 46% and improving work efficiencies by 85%. Collaborated with Fortune firms.· Puts the target goal and customer at the center of all that she does· Excels at the execution of big ideas with given constraints · Relies on proven data for all decisionsAligns, leads, and grows world-class organization teams from 2 to 70 people.· Independently motivated while being a strong team player. Speaks strategy and global culture· Leads by example and tells a narrative that motivates I look forward to joining a diversified international team of experts in:· Business Strategy and Forecasting· Marketing Strategy · Go-To- Market Planning· Global Marketing Campaign Management· Field Marketing and Demand Genration Management (ABM/ABX)
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