Lamar Lee

About Lamar Lee

Senior eCommerce and Retail leader with 10+ years of experience driving revenue growth across digital and physical channels. Currently leading own-retail strategy for U.S. Soccer, overseeing Shopify operations, large-scale event merchandising, and national retail activations. Proven track record of delivering multimillion-dollar sales through data-driven assortment planning, site optimization, and high-impact product launches tied to major global events.

Experience

1. Senior Manager, Own-retail

   U.S. Soccer Federation

   Apr 2025 — Present

   Oversee agency partnership (Legends) responsible for U.S. Soccer’s digital and event retail.• Execute and refine long-term strategy for Own-Retail including revenue goals, product roadmap, and customer acquisition.• Lead omni-channel retail initiatives and seasonal marketing calendars in coordination with internal teams.• Develop and implement match day retail strategies for National Team events to maximize on-site sales and fan engagement.• Manage communication between Legends, internal stakeholders, and licensees to maintain alignment and performance.• Oversee digital promotional strategies including email, social, SEM, and website merchandising.• Forecast and report on annual revenue targets and engagement metrics, establishing benchmarks for success.• Create and maintain reporting systems to monitor overall retail business performance.

Education

• Full Sail University

  Bachelor's degree, Media Communications

  2018 — 2020

• Parkland College

  General Studies, Communication and Media Studies

  2011 — 2012