Laura A.
Senior Marketing Manager, Literacy Content @Amplify
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WORK HISTORY
Senior Marketing Manager, Literacy Content @Amplify
Direct the conception, design, and execution of comprehensive literacy campaigns and content strategies.• Cultivate and sustain impactful thought leadership and marketing partnerships internally and externally, enhancing the brand\'s influence within the education community, particularly around early literacy.• Strategically define and implement conference initiatives, including budget management, development of sponsorship materials, booth experience, sessions, and representation of the brand to customers and prospects to maximize visibility and engagement.• Direct end-to-end content production, including the orchestration of email marketing, blog articles, ads, webinars, presentations, and long-form content initiatives.• Spearheaded full-funnel webinar series, including budget management, planning, scheduling, promotion across channels, copywriting, execution, and coordination of day-of support, yielding over 250 MQLs,$1.6M+ in revenue, and $5.8M+ in open opportunities.• Drove the flagship product to surpass annual MQL and pipeline goals in 2023, for the second year in a row.• Pioneered the establishment of standards, benchmarks, and blueprints for new and burgeoning initiatives, including webinar series production and promotion, symposia, and email marketing campaigns.• Manage associate marketing manager and mentor peers, junior colleagues, interns, and contractors, fostering their growth as marketers, strategists, and emerging leaders within the organization.• Collaborate seamlessly with demand generation, design, product marketing, customer marketing, and social media marketers to capture new leads and nurture existing leads through the funnel.
EDUCATION
Syracuse University
BA, Magazine Journalism, English and Textual Studies
SKILLS
ABOUT LAURA A.
Savvy, results-oriented marketing and content strategist with a proven track record in driving impactful integrated marketing campaigns with engaging content to address the needs of K-12 educators and students. Leveraging a unique blend of creativity and data-driven insights, I excel in identifying and addressing market challenges while staying attuned to audience interests and needs.With a rich background spanning marketing, editing, writing, education, and project management, I bring a wealth of experience to the table. My expertise extends beyond strategy to encompass persuasive writing, meticulous editing, and adept collaboration and relationship-building. I thrive on shaping compelling narratives that resonate with diverse stakeholders. Since 2022, I\'ve helped introduce over new contacts into the marketing funnel, and generate approximately MQLs, SQLs, and over $61M in revenue from thought leadership, conference sponsorships, and content.
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