Kunal Lal
Digital Marketing Specialist at Cendyn | IIM Kozhikode
- Role
- Digital Marketing Specialist at Cendyn
- Location
- West Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Kunal Lal
Highly skilled Digital Marketing Specialist with experience in developing and…
Experience
Digital Marketing Specialist
Aug 2022 — Present · Gurugram, IN
Develop and review the Marketing strategy of projects to meet the requirements• Delivering content curation strategies and marketing suggestions for client projects• Compiling Traffic & Revenue (pitfall) observation reports & suggest the possible issues to fix• Co-ordinating with team members to execute the marketing plan; with given on-site and off-site SEO practices• Compiling monthly performance reports using programs such as Google Analytics, SEMRush, Webmasters tools etc.• Conducting on-site and off-site SEO audits for client sites• Interacting with Content marketing team to deliver content; that meets client\'s requirements & upscales the projects’ performance.• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals • Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies• Implement and administer search engine programs under audits• Revenue & traffic forecasting• Coordinate with development & designing team to fix the issues on siteInteracting with influencers in respective niche; for quality links (guest blogs, banner advertisements etc)
Education
Indian Institute of Management, Kozhikode
Professional Certificate
2023 — 2024
Delhi University
Bachelor's degree
2012 — 2015
Skills
- Blogging
- Research
- Online Reputation Management
- On-Page Optimization
- Ahrefs
- Hotjar
- Digital Marketing
- Off-Page SEO
- Microsoft Office
- Content Marketing
- Conversion Rate Optimization
- Leadership
- Search Engine Optimization (SEO)
- Google Webmaster Tools
- Online Content Creation
- Microsoft Powerpoint
- Google Analytics
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