Lalit Panigrahi
Senior Vice President of Growth @Wildglow
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WORK HISTORY
Senior Vice President of Growth @Wildglow
Mumbai, IN
EDUCATION
Indian Institute of Technology - Banaras Hindu University (IIT-BHU), Varanasi
B.Tech. & M. Tech (Integrated Dual Degree), Ceramic Engineering
Khallikote Unitary University, Brahmapur
Intermediate (12th equivalent), Science
De Paul School, Berhampur, Odisha
Certificate of Secondary Education, ICSE Board
ABOUT LALIT PANIGRAHI
In the last 7 years, I’ve closely worked with 350+ CMOs in high growth startups in optimizing their performance and brand marketing. I help businesses think beyond digital marketing norms. By leveraging high-end tracking and advanced analytics, I have helped multiple businesses shift their focus from traffic to profit. Q. What’s my secret sauce to success? A: Data. Let me explain this a little more. Here’s my data-driven approach that has helped hyper-growth startups fast track their growth by 10x in less than 18 months.(A) I stitch your CRM data with the marketing data on a real-time basis. This helps me focus on user segments that have a higher LTV:CAC.(B) I create personalized micro-strategies for abandoned users, opportunities, qualified leads, etc. to keep the prospects warmed up in the middle and bottom-funnel of the buyer journey.(C) Filter out low-quality traffic using intent-driven search marketing to optimize for the highest conversion rates. I have helped to grow some of India’s most sophisticated brands and digital-first businesses, including Berger, CRED, Unilever, Licious, Forest Essentials, Edureka, Goodearth, UrbanClap, Grofers, Jaypore, Cuemath, etc.
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