Lalit Todi
Senior Executive - Performance Marketing @Dot & Key Skincare
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WORK HISTORY
Senior Executive - Performance Marketing @Dot & Key Skincare
Kolkata, IN
EDUCATION
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
Bachelor of Technology - BTech, Mechanical Engineering
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communication, Digital Communication and Media, Digital Marketing
ABOUT LALIT TODI
Helping D2C Brands Scale Profitably with Ads & Growth StrategyI’m a results-driven Performance Marketer specializing in Meta Ads for D2C brands — currently helping scale one of India’s most loved skincare brands, Dot & Key.Beyond that, I collaborate with founders and marketing teams to craft profitable ad funnels and growth strategies that convert clicks into loyal customers.What I Bring to the Table- Performance Marketing Expertise: Executed ROI-focused Meta campaigns for 15+ D2C brands, balancing ROAS, lead quality, and brand goals- End-to-End Funnel Mastery: From audience targeting and creative strategy to landing page audits and conversion optimization, I ensure every campaign is profit ready- Strategic Growth Partner: Advised brands on positioning, media strategy, and budget allocation, helping them grow sustainably — not just scale fast.Beyond Ads- Skilled in Google Ads, email marketing, and cross-platform strategy integration- Strong focus on data-driven decisions, clear communication, and creative problem-solvingLet’s Grow TogetherIf you’re a D2C founder looking to scale profitably or refine your Meta Ads strategy —let’s connect and make your brand’s next campaign your biggest win.
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