Lalit Mohan

About Lalit Mohan

Digital Marketer with 12+ years of experience in media planning, buying, and operations…

Experience

1. Associate Director Media

   Crescent Group

   Jul 2022 — Present · Gurugram, IN

   Associate Director Media, 07/2022 to ContinueCrescent Group – Gurugram, HRWorked with some Advertisers – Jaquar, Canon, Artize, Essco, IndiGo Airlines, Century Prowud, Insight Aviation, Maspar, Kaff, British PaintsScope of Work:• Head of Digital Media Operations, overseeing strategic planning and execution• Strategic Media Planning & Buying • Monitoring and optimization of the performance marketing campaigns across Google, Meta, LinkedIn, OTT, and Programmatic. • Leading a successful GMB campaign across Google and Meta platforms.• Working on the performance marketing campaigns in 25 countries across the globe.• Managing a team 6 people with background of media.Achievements:• Built a strong GMB project for the dealers, scaled from 12 dealers with a budget of INR 18 lacs to 139 dealers with a budget 11.3 Cr in a span of 6 months. • Running a successful lead generation across 25 countries to directly impact sales.• Running a successful B2B lead generation campaign with an average ticket size of INR 3.3 lacs and the ROAS of 14X.

Education

• Centre for Development of Advanced Computing

  Certificate

  2005 — 2005

• Delhi University

  Bachelor of Arts - BA

  2005 — 2009

• Pick Point InfoTech

  Diploma

  2006 — 2006

• Excel Net Computer

  Master Diploma

  2003 — 2004