Lalit Kumar Sharma

About Lalit Kumar Sharma

A seasoned post graduate business driven sales and marketing professional with 25+ years of experience in formulating Sales & Marketing strategies for Dairy, Edible oil, Wheat flour, Tea, and Sugar business segment. Highly skilled in working with company leadership to develop business plans, including market size, target audience and go-to-market strategies, designing marketing campaigns relevant to specific markets, and evaluating existing market opportunities. I bring to table my entrepreneurial mindset with a consistent track record of conceptualizing, developing and flourishing the Food Production businesses from the scratch backed by transformational growth in line with company strategies. As a driven and detail-oriented Business Development Specialist, I identify business growth opportunities and develop strategies to increase sales within Wheat and Sugar business food category. I own an in-depth experience in company products & pricing strategies and improving existing sales proposals. I have a solid experience in developing and sustaining solid relationships with company stakeholders and customers, conducting periodic market analysis to identify new business opportunities, and collaborating with internal company stakeholders to determine the most viable, cost-effective approach to pursue new business opportunities. All my career, I have delivered excellence in studying and gathering market intelligence on customer preferences, trends, competition, products etc and advising the management on relevant initiatives to identify and seize opportunities. I have essayed a pivotal role in increasing market share in identified markets through regular customer engagement and building customer awareness. I focus on establishing and strengthening a strong distributor network to support marketing and sales objectives as well as identifying and expanding presence through appropriate sales and distribution channels.In partnership with leaders from across the business units and global/regional commercial organizations, l work cross-functionally to incorporate market segmentation and analysis into the creation of new product launch forecasts, ensuring forecasts are firmly rooted in the relevant segments that support future growth.Furthermore, I deliver leadership in recruiting, hiring, performance management, training and budgeting and collaborating with managers and supervisors to ensure staff selections align with current and future needs.

Experience

1. Commercial Sales Director

   Groupe Lactalis

   Aug 2024 — Present · Delhi, IN

   Leading Value added Dairy Products business of 1500+ Cr Per Annum.1. Sales & distribution Strategy and Planning2. Business P&L Management 3. Market Analysis 4. Product Portfolio Management5. Team Leadership6. Customer Relationship Management

Education

• IMCVE, Meerut

  MBA, Sales Marketing

  1996 — 1998