Lalit Kumar
Associate Director - Digital Marketing at Moder Solutions
- Role
- Associate Director - Digital Marketing at Moder
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Lalit Kumar
Full-stack digital marketer with 13+ years of experience driving growth across B2B and B2C sectors, with deep expertise in IT Services, Global Outsourcing, Education, and EdTech. Skilled at leading demand generation, ABM, recruitment marketing, and MarTech programs across geographies, including the US, India, and the Philippines. Currently placed as Associate Director - Digital Marketing at Moder, where I design and scale marketing strategies for business growth, customer engagement, and talent acquisition. My work spans enterprise ABM, paid media, automation workflows, employer branding, and microsite experiences tailored for high-value clients. I combine strategic insight with hands-on execution, leveraging Generative AI and modern MarTech stacks to enhance performance, reduce costs, and enable scale across marketing funnels. Trusted by senior business leaders for cross-functional collaboration and end-to-end ownership of integrated marketing programs that drive measurable impact—across sales pipeline, hiring efficiency, and brand perception. Core Skills: ABM | Demand Generation | Funnel Marketing | MarTech & Automation | Recruitment Marketing | B2B & B2C Strategy | Social Media | SEO & SEM | Employer Branding | Field Marketing | Digital GTM | Performance Campaigns Certifications: IIM Calcutta – Advanced Program for Marketing Professionals Demandbase – ABM & ABX Certifications Google – Ads, GA4, Analytics for Power Users Be10x, Skill Nation – AI Tools, Power BI Udemy – B2B Marketing, Social Recruiting, Attribution Models & more
Experience
Associate Director - Digital Marketing
Sep 2024 — Present · Bengaluru, IN
Education
Indian Institute of Management, Calcutta
Advanced Program for Marketing Professionals (APMP 14)
2023 — 2024
PES INSTITUTE OF TECHNOLOGY SOUTH CAMPUS
Bachelor of Science (B.Sc.)
2009 — 2012
Army Public School, Ambala Cantt
Science with Maths
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