Larell Scardelli

About Larell Scardelli

Hey, hey, I\'m Larell— an NJ-based copywriter who also happens to be a strategist (lucky you).I work with healthcare, tech, and lifestyle brands who are navigating growth, evolving ethos, and, yes, managing investors.Most teams come to me when their creative director is one brief away from throwing their chair out the window.The brand has evolved, but the copy hasn’t caught up.The voice is inconsistent across channels.Content decisions don’t really have an owner.And the marketing team is carrying the weight of writing on top of everything else.Everyone’s moving fast, but no one has the time or space to step back and ask.What\'s the best way to approach this?What does our audience need right now?Is this actually working?That’s where I come in.I’m a strategic partner to marketing teams and a trusted member of creative teams. Basically, connecting the dots between audience insight, brand voice, and execution so the brand can continue to evolve.Which gets your brand to.– Clearer positioning– Stronger conversion and engagement– Faster decision-making for internal teams– A brand voice people recognize and trustClients often tell me:You get it.We trust you.This finally sounds like us.If your brand has outgrown its voice, or your team needs a partner who can own the words and the thinking behind them, I’m your gal.DMs are open! Just say hi.

Experience

1. Senior Copywriter

   Sidecar Health

   Feb 2025 — Present

   I work on Sidecar Health’s creative team as a healthcare copywriter, supporting the broader marketing organization across brand-critical web and member-facing content in a highly regulated space.The focus is on simplifying complex insurance concepts, maintaining voice consistency, and supporting conversion, while collaborating across stakeholders to ensure content works for both the business and the member.

Education

• Susquehanna University

  Bachelor’s Degree, Creative Writing, Publishing and Editing, Women Studies

  2011 — 2015

• Columbia University - Graduate School of Journalism

  Publishing

  2015 — 2015

Skills

• Facebook
• Indesign
• Organizational Leadership
• Social Media
• Wordpress
• Creative Strategy
• Editorial
• Creative Non-Fiction
• Creativity Skills
• Visual Arts
• Team Leadership
• Passionate About Work
• Hands-on Design
• Online Publishing
• Photoshop
• Microsoft Publisher
• Editing
• Public Speaking
• Microsoft Office
• Blogging