Lalah Sencar
Lead Product Manager - Nike
- Role
- Lead Product Manager - Nike Com Buy Ux - Cart & Favorites at Nike
- Location
- Fairfield, NJ, US
- LinkedIn followers
- 500 followers
About Lalah Sencar
Results-driven, SCRUM certified IT professional with over 15 years of experience in implementing and managing complex projects end to end for luxury brands. Extensive experience in translating business strategy into functional requirements and managing technical implementations. Ability to manage cross functional teams, product roadmap, global websites and vendor partnerships to deliver best in class digital customer experiences. Accomplished team leader with hands-on approach and ability to adapt to a variety of work-styles. Specialties include:• Full SDLC Management• Project / Budget Management• Branding & Product Management• eCommerce & Omnichannel• Agile Methodologies• Client / Vendor Relationships• Global Brands• User Experience Design
Experience
Lead Product Manager - Nike Com Buy Ux - Cart & Favorites
Jun 2025 — Present · NJ, US
Education
WROXTON COLLEGE
Study Abroad Program - England, UK
Fairleigh Dickinson University
Bachelors, Marketing, Advertising
Skills
- Requirements Analysis
- Functional Specifications
- Business Analysis
- Jira
- Basecamp
- Deadline Driven
- Management
- Cross-Functional Team Leadership
- User Experience
- Gotomeeting
- Quality Assurance
- Web Project Management
- Google Docs
- Marketing
- QA Testing
- Project Execution
- Certified Scrum Master (Csm)
- E-Commerce
- Business Requirements
- Banner Ads
- Digital Marketing
- Wordpress
- Online Marketing
- Dropbox
- Process Improvement
- Interactive Marketing
- Account Management
- Leadership
- Scrum
- Quality Assurance Processes
- Email Marketing
- Magento
- Box.net
- Digital Media
- Digital Strategy
- Proposal Writing
- Project Management
- Project Initiation
- Web Design
- Online User Experience
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