Lakyn Collins
Customer Marketing Manager. GE Appliances, Recreational Living
- Role
- Customer Marketing Manager at GE Appliances, a Haier company
- Location
- Bristol, IN, US
- LinkedIn followers
- 500 followers
About Lakyn Collins
Experienced Marketing Manager with proven project management, problem solving and…
Experience
Customer Marketing Manager
GE Appliances, a Haier company
Jul 2023 — Present
Strategically plan and execute comprehensive product launch initiatives for new product innovations (NPIs)- Develop and manage the creation, fulfillment, and inventory of Point of Purchase (POP) materials, enhancing customer engagement and sales effectiveness- Collaborate with agency partners to design and distribute impactful print and digital advertisements targeted at trade publications, driving brand awareness- Plan and execute B2B and B2C events- Produce and oversee development of marketing materials for products including sales sheets - Work closely with agency partners to establish a strategic social media content calendar, aimed at expanding audience reach and engagement across platforms- Craft and execute regular B2B email communications through Account Engagement in Salesforce, optimizing outreach and nurturing client relationships- Partner with Original Equipment (OE) partners to drive sales
Education
Purdue University
Bachelor’s Degree, Sociology
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