Lakshyaa Pachauri

About Lakshyaa Pachauri

Hey there! ‍Let me give you the lowdown on where I\'ve been professionally. I\'m a marketing communications enthusiast with around 5 years of hands-on experience under my belt. My gig? Assisting fledgling brands in discovering their unique voice and reaching out to their audiences across various platforms. The end goal? Creating a robust brand presence, shaping strategic positioning, and ultimately forging an unshakable connection with the brand itself.I am a staunch advocate for cohesive communication, eschewing any siloed approaches. My mantra involves weaving a seamless thread of interaction across different platforms. Oh, and let\'s not forget – I\'ve got a pretty solid track record in steering the ship when it comes to planning and executing communication strategies. Whether it\'s PR, the social media buzz, or crafting compelling content, I\'ve got it covered.

Experience

1. Content & Editorial Lead

   Purple Style Labs (PSL)

   Aug 2023 — Present · Mumbai, IN

   Strategized and managed content for marketing collaterals across platforms, including website, email, and social media, ensuring cohesive brand communication.Developed and implemented a unique and consistent brand language for all brands under PSL.Devised content strategies aligned with both short-term and long-term marketing goals.Ideated, developed, and edited content for diverse formats, including long-form editorials and short-form collaterals, tailored to briefs.Ensured SEO-friendly content through strategic keyword placement and adherence to best practices, while maintaining originality and alignment with the brand philosophy.Collaborated closely with marketing, social media, and design teams to meet shared objectives.Led and mentored a team of junior content writers, providing guidance and ensuring timely task completion.Onboarded and managed third-party content writers to maintain content quality and achieve scalability.Coordinated with offline marketing teams to create impactful event branding content.Planned and executed the quarterly issues of First Look Magazine, including theme development, story conceptualization, and production oversight.Conducted interviews with prominent figures in the fashion and lifestyle industry to enrich editorial content.

Education

• MICA | The School of Ideas

  Online Program, Digital Marketing and Communications

• Banasthali Vidyapith

  Bachelor's degree, Computer Science

  2014 — 2017

• Banasthali Vidyapith

  Master of Business Administration - MBA, Marketing

  2018 — 2020