Lakshya Dhawan
Senior Executive, Analytics and Insights at Wipro | Facebook Meta
- Role
- Senior Executive, Analytics and Insights at Wipro
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Lakshya Dhawan
With a robust foundation from GGIPSU\'s BBA program and an Executive Certificate in…
Experience
Senior Executive, Analytics and Insights
Jun 2024 — Present · Gurugram, IN
Managed a diverse client portfolio across India, the UAE, and Australia, tailoring advertising strategies to regional business goals, market behavior, and cultural nuances to drive measurable performance.Owned end-to-end consultative sales across both inbound and outbound channels, averaging 50–60 client interactions per day to convert marketing database leads into active clients, directly driving revenue growth and long-term client retention.Regularly analyzed business revenue performance by quarter, using insights to adjust outreach strategy, improve client targeting, and align with overall business objectives.Developed and implemented data-driven advertising strategies on Meta Ads, leveraging Meta Ads Manager, Facebook Pixel, and audience insights to run targeted campaigns—ranging from lead generation to conversion-focused ads—while continuously optimizing performance through A/B testing and analytics to maximize ROI.Built strong multi-touch relationships across the sales cycle, identifying upsell and cross-sell opportunities through a deep understanding of client needs, market dynamics, and product capabilities.Demonstrated product expertise and strategic consultation, providing tailored solutions, actionable insights, and performance optimizations while advocating for continuous improvements in product and client experience.
Education
RABINDRANATH TAGORE SCHOOL OF EXCELLENCE
High School
2016 — 2018
Indian Institute of Management Bodh Gaya
Executive Certificate Programme in Business Management, Business Executive Certificate Programme in Business Management
2023
Digital Vidya
Certification Program in Digital Marketing, Digital Marketing
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2018 — 2021
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