Lakshmi Vijayan
Digital Fundraising @ USO | Marketing Pro | Data Nerd | Storyteller | People Advocate
- Role
- Senior Manager, Digital Fundraising at USO
- Location
- Germantown, TN, US
- LinkedIn followers
- 500 followers
About Lakshmi Vijayan
Mission-driven fundraising leader with deep expertise in building and scaling acquisition…
Experience
Senior Manager, Digital Fundraising
Mar 2025 — Present
As USO\'s Senior Manager of Digital Fundraising, I oversee our growing digital fundraising teams. Channels include paid social, search, email marketing, text messaging, organic social, website, peer-to-peer, and more. Key areas of responsibility include donor acquisition, donor retention, advocacy, brand awareness and communications strategy. As a member of our management team, I contribute to annual budgeting, forecasts/projections, and growth strategy of the organization so that USO can be there for service members and their families, no matter what.
Education
Ethiraj College For Women
BCom.Corporate Secretaryship
University of Wollongong
Master's Degree
Skills
- Social Media Marketing
- Integrated Marketing
- Brand Development
- Brand Management
- Marketing Strategy
- Recruiting
- Marketing
- Online Advertising
- Advertising
- Theatre
- Marketing Communications
- Digital Strategy
- Business Development
- Blogging
- Digital Marketing
- Creative Direction
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