Lakshmish Kumar C

Lead Analytics Consultant @Wells Fargo

Bengaluru, IN

Working as a part of Enterprise Marketing Team and assisting the Data Management Team in understanding the cross-LOB functions and business metrics to build Data Marts to meet the analysis needs of Marketing Measurement & Marketing Execution Teams Facilitating the provision of KPIs, Analyzed Return on Marketing Investment (ROMI), Digital Customer Experience metrics and generation of reports to be used at the highest levels of executive management to make decisions for all units Leading and delivering multiple projects related to Transition, Optimization, Insight/Innovation, Business Intelligence and Visualization & Automations Understanding the client’s business, interpreting sector trends, and learning leading practices as well as front-to-end data analysis process Executing the Extract, Transform, Load (ETL) steps, including: assessing client’s datasets, identifying missing data, correcting errors, and loading into the appropriate platforms Gathering, synthesizing, and analyzing data using appropriate tools and technologies; operating comfortably with several data analysis and visualization technologies Interacting with colleagues and clients of varying backgrounds to effectively serve clients

B.E -Visvesvaraya Technological University

Bachelor of Engineering, EEE

PGDMM- Karnataka State Open University

PGDMM, Marketing