Lakshmi Raju
Marketing Communications Specialist at ABB
- Role
- Marketing Communications Specialist at ABB
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Lakshmi Raju
Dynamic and results-driven professional with over 9 years of extensive experience in…
Experience
Marketing Communications Specialist
Jan 2022 — Present · Bengaluru, IN
Overseeing divisional communications within the Motion Services division in India and crafting compelling success stories for internal and external audiences.• Developing branding and communication strategies for marketing campaigns, tradeshows, and customer events in line with the global guidelines.• Converting marketing campaigns into lead generation by implementing them on Salesforce (Pardot) platforms and leveraging Bizaboo for the creation of event management microsites.• Coordinating media coverage, including thought leadership pieces and press releases.• Engaging in digital marketing and social media strategies, nurturing audience engagement to amplify brand visibility and stimulate interaction across various platforms.(Utilizing Haillo platform for internal social media management)• Conceptualizing testimonials, video concepts, scripting, providing creative feedback to designers and designing artworks for various projects.• Actively managing the development and implementation of office and factory branding to create immersive brand experiences for employees, visitors, and stakeholders alike.• Managing internal communications and hosting townhalls, leader and global visits, and Rewards & Recognitions. • Actively collaborating cross-functionally and with all divisions within the Motion business.
Skills
- Budgets
- Outlook
- Leadership
- English
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Html
- C
- Microsoft Office
- Sales
- Photoshop
- Research
- Quality Control
- Account Management
- Windows
- Management
- Strategic Planning
- Human Resources
- Business Development
- Six Sigma
- Drawing
- Marketing Strategy
- Negotiation
- Public Speaking
- Customer Relationship Management (Crm)
- C++
- Customer Service
- Social Media
- Lean Management
- Teaching
- Marketing Research
- Teamwork
- Team Management
- Market Research
- Editing
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