Lakshmi Khandelwal

About Lakshmi Khandelwal

Marketing and category leader with 9+ years across FMCG, FMCD, and Consumer Tech. I hold an MBA from IIM Ahmedabad and a B.Com (Hons) from SRCC, and have built my career at Dyson, Amazon, and Nestlé — shaping brands, leading P & Ls, and scaling categories.At Dyson India, I lead the Beauty Appliances portfolio — shaping brand strategy, creative campaigns, and omnichannel go-to-market. From celebrity-led communications to affordability programmes, my work has expanded Dyson’s reach, built new consumer segments, and strengthened profitability. I thrive on building premium brands while driving accessibility and growth.At Amazon, I managed one of India’s most dynamic Consumer Tech categories, owning strategy and P&L. I partnered with key brands to launch exclusives, designed pricing and affordability levers, and orchestrated large-scale sale events. Balancing brand and performance marketing, I drove sustainable growth, market share, and profitability in a hyper-competitive landscape.At Nestlé, I gained a strong FMCG foundation. As Brand Manager, I led campaigns that combined ATL, BTL and digital-first approaches — building consumer relevance and category penetration in pet food. As Area Sales Manager, I built Nestlé’s GTM network for the category in North India from scratch, establishing distribution, trade partnerships, and grassroots awareness.My strengths: shaping brand strategy and GTM, owning P&L, driving category creation, integrating performance and brand marketing, designing pricing and promotion strategies, and leading cross-functional teams. I bring together the discipline of FMCG, the agility of e-commerce, and the innovation of consumer tech to deliver measurable business impact.

Experience

1. Marketing Lead

   Dyson

   Jan 2025 — Present · Bengaluru, IN

   Lead marketing and P&L for Dyson’s leading FMCD beauty appliance portfolio, driving growth and profitability in a premium category. • Crafted brand positioning and creative platforms, including celebrity-led campaigns that lifted awareness and engagement. • Designed an omnichannel go-to-market strategy across retail, e-commerce and D2C, improving reach and conversion. • Introduced pricing and portfolio innovations to expand accessibility and unlock new consumer segments while sustaining margins. • Forged partnerships with leading media and retail platforms (e.g, Vogue, Blinkit) to strengthen consumer engagement. • Led cross-functional teams across sales, insights, and supply chain; accountable for category budget, brand communication, and profitability delivery.

Education

• Apeejay School

  XII

• Shri Ram College of Commerce (SRCC)

  Bachelor of Commerce (B.Com.)

  2011 — 2014

• Indian Institute of Management Ahmedabad

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016

• CEU Executive MBA

  Master of Business Administration - MBA - Exchange Term