Lakshmikanth Muthyal

About Lakshmikanth Muthyal

Marketing Professional with a proven track record of implementing strategies in diversified areas like Business Strategy, Digital Marketing, Campaign Management, Event Marketing, Customer Excellence Experience, Relationship Management, etc. successfullyExperienced and accomplished Marketing Executive with a strong proficiency in Digital Marketing and social media platforms that helps in elevating and increasing revenue and profitability of the company. Seeking a challenging role in a reputed and renowned Industry where I can enhance my leadership and management skills can be exercised to improve the firm\'s expansion and long-term viability as a successful business.Some of the notable achievements in the area of Marketing with Quantum Inventions are:# Successfully planned and organised a Social Media Digital Marketing Campaign for “Intelligent Transport World Congress and achieved a CTR rate of 7.43 which is above the industry benchmarking rate – 2019 # Promoted from Marketing intern to Marketing Executive within 6 months.# Generated 150 leads in Intelligent Transport System World Congress 2019 (event) through an effective marketing campaign.# Crafted a go-to-market strategy outreach plan for the South East Asia market in Singapore, like NXT Asia and Intelligent Transport Systems World Congress 2019.# Planned and forecast the budget for the Intelligent Transport System World Congress 2019 event.# Fund-raised successfully for the event and allocated as per best judgment and analysed the profit and ROI of the event.

Experience

1. Manager - Performance Marketing

   AppsForBharat

   Nov 2024 — Present · Bengaluru, IN

   Playing a key role in expanding the South India market for the Puja vertical throughstrategic partnerships and hyperlocal initiatives- Built and led regional marketing campaigns tailored to vernacular audiences,resulting in a significant uptick in user acquisition and engagement- Orchestrated festival-specific growth initiatives across key markets, leveragingcultural insights to drive seasonal spikes in both traffic and revenue- Created a performance marketing strategy that reduced CAC by 10% whileincreasing spend and driving steady monthly growth.

Education

• Vijayanagara Sri Krishnadevaraya University, Bellary

  Bachelor of Business Management , Marketing/Marketing Management, General

  2013 — 2016

• SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

  Master of Global Business, Contemporary Marketing

  2018 — 2019