Lakshmi Jayaraman
Marketplace Quality Specialist @ Quantcast | Ex-ByteDance TikTok |DSP|Supply Operations|AdTech | Policy Implementation |Escalations | Ad Fraud & Brand Safety | Digital Advertising Integrity | Client Support |ORTB.
- Role
- Marketplace Quality Specialist at Quantcast
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Lakshmi Jayaraman
Programmatic Advertising and Trust & Safety professional with 6+ years of experience supporting safe and high-quality digital advertising ecosystems. Experienced in detecting and mitigating Invalid Traffic (IVT), ensuring brand safety, and maintaining strong ad quality standards across programmatic environments.Skilled in reviewing advertising inventory and creatives to identify policy violations, suspicious activity, and potential malware threats that may impact platform integrity or client campaigns. I work closely with supply, operations, and policy teams to investigate ad quality issues and ensure compliance with platform and industry standards.Through cross-functional collaboration and data-driven analysis, I help safeguard advertiser campaigns, protect platform ecosystems, and support scalable programmatic advertising operations.
Experience
Marketplace Quality Specialist
Oct 2025 — Present · Chennai, IN
Digital Advertising - Ad fraud detection & Prevention | Brand Safety | Inventory Quality Assurance | Digital Ad Compliance | Marketplace Quality |SSP, DSP Integration and Revenue Performance| Programmatic Ad Integrity & Policy Governance| DSP| Programmatic Specialist| ORTB Fuctions | Supply Operations and Client Service | Creating Deals & Packages | Handling Ad sets Campaign Optimization| Spend discrepancy Analysis | Live Ramp | Reporting.
Education
University of Mumbai
Master's degree, Information Technology
Karpagam Academy of Higher Education
Bachelor's degree, Information Technology
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