Lakshmi Bindu Sangem

Business Analyst Data Analyst @JPMorganChase

AL, US

Partnered with Product, Risk, and Finance teams to define unified KPI frameworks for customer acquisition, activation, churn, and NPS, ensuring consistent reporting across functions. Conducted requirement workshops and stakeholder interviews to capture business needs; translated them into BRDs, user stories, and acceptance criteria for analytics and dashboard deliverables. Built segmentation and cohort models in SQL to identify early attrition signals and cross-sell opportunities; provided actionable insights that shaped targeted retention strategies. Designed executive Tableau dashboards to track transaction anomalies, SLA breaches, and revenue drivers, enabling leadership to take realtime corrective actions. Applied propensity and uplift analyses to measure incremental impact of marketing campaigns; delivered recommendations that optimized servicing actions and improved retention KPIs. Established data governance controls by embedding data quality checks (timeliness, completeness, schema drift) and access controls in analytics workflows, strengthening compliance. Facilitated quarterly business reviews by consolidating findings into business narratives, highlighting risks, opportunities, and ROI impact for channel leadership.