Lakshmi Puthanveedu
Marketing Content Specialist @Upwork
Signup · Get unlimited contacts
WORK HISTORY
Marketing Content Specialist @Upwork
Bangalore Urban, IN
Developed and executed SEO-driven content strategies, increasing organic traffic for multiple clients.Managed Google Ads, LinkedIn Ads, and Facebook campaigns, optimizing performance through A/B testing.Created high-converting email marketing campaigns using Brevo (Sendinblue) and HubSpot.Tracked web analytics and campaign metrics to refine marketing tactics and improve conversion rates.Collaborated with cross-functional teams to align marketing efforts with business goals.
EDUCATION
Amity University Dubai
Bachelor of Business Administration (BBA), Entrepreneurship
Robert Gordon University
Master's degree, Digital Communication and Media/Multimedia
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (MBA), Communication Management
ABOUT LAKSHMI PUTHANVEEDU
With a decade of experience in building digital presence for organisations of all sizes, I work closely with founders and leadership teams in B2B companies who are doing genuinely impressive work, but struggle to communicate it clearly online.Often, the expertise is there, the experience is there, and the impact is real. But the way it shows up digitally doesn’t reflect the depth of the work.That’s where I come in.I help businesses turn their expertise into clear, credible digital authority, through thoughtful messaging, strategic content, and founder-led visibility.Career Highlights:• Built and executed marketing communication strategies for 20+ B2B businesses across the UK, US, Canada, UAE, and APAC.• Led digital rebranding and messaging development for a publishing client in South East Asia, aligning voice, audience strategy, and content across channels.• Developed storytelling-driven campaigns for clients in the energy and sustainability sectors, translating complex technical ideas into clear narratives.• Conceptualised and launched DXDMedia’s flagship newsletter, improving open rates and engagement through editorial restructuring.• Worked closely with founders and leadership teams to shape brand narratives, sales decks, thought leadership content, and digital campaigns.Core CompetenciesStrategy & MessagingBrand positioning • Marketing communications strategy • Thought leadership developmentContent & NarrativeContent strategy • Storytelling • Founder-led content • Editorial directionMarketing & DigitalCampaign planning • Social media strategy • Community engagement • Multichannel marketingCollaboration & DeliveryStakeholder management • Cross-functional collaboration • Client strategyTechnical SkillsCanva | Adobe Creative Suite (basic)| Notion, Asana, Slack | Midjourney, ChatGPT, Sora (AI tools), Leonardo AI | WordPress, Craft | Google Workspace | GA4 | SEO tools: Surfer, SEMrush | Email marketing: Mailchimp, Brevo, MailerLite | LinkedIn Sales NavigatorIf you\'re building something meaningful and want your digital presence to reflect the depth of that work, feel free to reach out.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.