Lakshmi Krishna

About Lakshmi Krishna

Building High-Impact Campaigns For: Ather Energy | Philips India | Hindustan Unilever Limited | Popees Babycare | Lakmé | Urbanrise | Lenskart | Acko Insurance | Ramraj Dhotis | Sunland Oils | Care N Cure Pharmacy Qatar | Kyma Gold GCC | Ellixr Diamonds | Dr. Bee Food Products | Amend DentalI’ve spent over 6 years proving that a brand’s soul is found in the balance between creative spark and hard metrics. I don’t just design strategies; I lead the teams that turn them into high-ROI realities.What I bring to the table:• Total Brand Strategy: From DNA development to Visual Merchandising, ensuring your brand looks as good on a retail shelf as it does on a smartphone.• Social & Digital Growth: Architecting social-first movements across Meta, LinkedIn, and YouTube that prioritize engagement and conversion over vanity metrics.• Full-Spectrum Campaigns: Expertly running both online and offline campaigns that bridge the gap between digital buzz and real-world impact.• Strategic Leadership: I thrive on leading creative teams to hit targets, fusing storytelling with a relentless focus on ROI.I believe every campaign should make noise, but more importantly, it should create value.

Experience

1. Social Media Team Lead

   Haris&Co.

   Jan 2026 — Present · Kozhikode, IN

   I lead social media operations and client relations, focusing on execution excellence, team leadership, and account stability. I bridge the gap between client goals and creative delivery to ensure high retention and high-quality output.• Team Leadership: Manage a team of Social Media Managers, overseeing daily workflows, task allocation, and performance KPIs.• Operational Excellence: Standardized onboarding processes, approval workflows, and cross-department coordination with design and production teams.• Quality Control: Enforce brand benchmarks and platform best practices across all accounts to reduce revision cycles.• Hiring & Development: Lead the recruitment and interviewing of Social Media Managers, overseeing technical assessments, onboarding, and structured performance grooming.• Growth & Strategy: Work closely with C-suite executives to build department infrastructure, contribute to pitch planning, and identify upsell opportunities for organizational growth.

Education

• PSG College of Arts and Science

  Bachelor of Science - BS, Visual Communication

• Chinmaya Vidyalaya

  High School, Commerce