Lakshmi Jayaram.
Media Analyst @ Target | Data Analysis, Stakeholder Management
- Role
- Media Analyst at Target
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Lakshmi Jayaram.
As a Media Analyst at Target, I have over 12 years of experience in digital marketing, specializing in reporting, insights, and campaign management. I have a Bachelor of Science degree in Mathematics and Computer Science, which enables me to apply analytical and problem-solving skills to my work. I am responsible for providing end-to-end reporting using various tools and platforms, connecting with partner teams and stakeholders across different locations, and generating recaps with meaningful insights. I also work closely with the strategy, operations, and optimization team to translate campaign metrics into a media journey and identify suggestions for future strategies. Additionally, I have expertise in multiple analytics tools such as Google Analytics, Omniture, and SEO Analytics, which help me monitor and analyze the effectiveness of campaigns and optimize web traffic. My goal is to support Target\'s media performance and partner with clients to achieve their objectives.
Experience
Media Analyst
Apr 2022 — Present · Bengaluru, IN
Supplied end-to-end reporting using Domo, Excel and Kiosk, which improved data accuracy and efficiency.• Connected with partner teams and stakeholders in the US and India to deliver recaps with meaningful insights.• Worked closely with the strategy, operations, and optimizations team to generate reports, translate campaign metrics into a media journey, and identify suggestions for future strategies.• Analyzed vendor profiles and support tiers to help peers cater to the specific expectations of the sales team and vendors.• Combined individual vendor recaps to generate quarterly and annual recaps and create category-level insights.• Consulted with clients to share media performance and partnered with them to help achieve their brand strategy.• Conducted quantitative and qualitative research to produce media evaluation reports, which were then used to evaluate and improve the effectiveness of marketing campaigns.
Education
De Paul College Mysore
Bachelor of Science, Physics
University of Mysore
Bachelor of Science - BS, Mathematics and Computer Science
2007 — 2010
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