Lakshmi Hari
Founder, Masala On My Mind
- Role
- Founder at Masala On My Mind
- Location
- San Mateo, CA, US
- LinkedIn followers
- 500 followers
About Lakshmi Hari
I believe there is nothing more powerful than a well-told story and nothing more fulfilling than creating and sharing a product that brings joy to customers. Two of the many reasons why I love and breathe marketing. With over 15 years of experience as a results-oriented strategic marketer, I have launched and promoted a wide range of global products and services from the Fortune 500 to a fast growing tech start-up. I have successfully addressed traditional and digital marketing challenges from improving site traffic to launching a $100M product line drawing upon what I like to call my yin & yang skills of marketing - analytical with data and creative with insights, a strategic thinker who can execute effortlessly, someone who can remain long-term focused while delivering short term impact. My strengths include taking control of a situation, asking the right questions and making sound decisions, pushing myself and others around me to be the best, leveraging the power of the team and delivering impact. I am motivated by challenges, fueled by deadlines, and strive for impact. The work environment where I thrive is fast paced, collaborative, values ideas no matter where they are from and inspires curiosity and innovation. I seek opportunities where I can bring my diverse experience, passion for marketing and drive to create impact to a business/product that is at the forefront of innovation. Skilled in: Strategic planning, Product Marketing, Direct and Cross-functional team leadership, Traditional and digital marketing innovation & effectiveness for B2B and B2C to drive user acquisition and demand generation, Global portfolio management with multiple product lines and P & Ls, Integrated campaigns, Launch and growth of new initiatives, E-commerce user and site optimization, Licensor, partner & agency relations, Sales support and marketing, Consumer & retail promotions.
Experience
Founder
Jun 2022 — Present · San Mateo, CA, US
The mission of Masala On My Mind is to make shopping for Indian food as enjoyable as the food itself by sourcing high quality ingredients and products, educating and elevating the shopper experience, fostering a community around creators and consumers and driving innovation to make Indian food accessible to all!
Education
University of Southern California
Communications Management, Emphasis: Entertainment Management
Mudra Institute of Communications, Ahmedabad (MICA)
PGDPC, Emphasis: Brand Management/Advertising
UCLA Anderson School of Management
MBA, Strategy, Marketing
Skills
- Competitive Analysis
- People Skills
- Customer Insight
- Product Management
- Managing Cross-Functional Teams
- Campaign Management
- Marketing
- Brand Management
- Leadership
- Marketing Strategy
- Advertising
- Online Marketing
- Consumer Products
- P&L Management
- Brand Development
- Data Analysis and Insights
- Marketing Execution
- Integrated Marketing
- Content Distribution
- Product Marketing
- Online Advertising
- Digital Marketing
- Vendor and Agency Management
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