Lakshman Velayutham
Chief Marketing Officer @Ujjivan Small Finance Bank
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing Officer @Ujjivan Small Finance Bank
Bengaluru, IN
As Chief Marketing Officer at Ujjivan Small Finance Bank, I have played a pivotal role in establishing the brand as a thought leader in the financial sector, leading it to be recognized as the Best Small Finance Bank by Business Today twice consecutively. I spearheaded an integrated marketing strategy that aligns with business objectives, driving revenue growth and maximizing regional market penetration. My leadership in PR and digital outreach led to India’s first voice-video-vernacular banking app, which received extensive media coverage across languages. Leveraging organic social media strategies and thematic campaigns, I consistently achieved industry-leading engagement and reach rates. Additionally, I transformed the company’s website into an alternate revenue-generating channel and launched AI-driven WhatsApp and chatbot solutions, growing their user base with minimal marketing spend. My strategic execution of the SAFE Banking initiative and financial fraud awareness campaigns generated 4M+ views, and I led high-impact BTL campaigns with an impressive revenue-to-spend ratio of 6:1. Under my marketing leadership, Ujjivan SFB’s IPO became one of the best-performing in BFSI, oversubscribed 170 times.
EDUCATION
MIT, Pune
B.E., Polymers
IMDR, Pune
PGDM, Finance
SKILLS
ABOUT LAKSHMAN VELAYUTHAM
A results-driven marketing and business leader with over 30 years of experience in shaping market-leading brands, driving digital transformation, and building high-performing teams. Adept at translating strategic vision into focused execution, I specialize in aligning marketing initiatives with business objectives to maximize brand impact, customer engagement, and revenue growth.My leadership philosophy is centered on driving strategy through clarity, focus, and execution. Whether pioneering industry-first digital campaigns, integrating AI and automation into marketing frameworks, or fostering a culture of continuous innovation, I ensure every initiative delivers measurable value. From scaling brands on lean budgets to amplifying high-investment campaigns, my approach is rooted in efficiency, precision, and market intelligence.I have successfully led marketing transformations across industries, architecting brand narratives that reinforce market leadership and customer trust. My expertise spans strategic marketing, brand positioning, digital-first engagement, customer-centric execution, and integrated communications. I thrive in dynamic environments, collaborating with CXOs and cross-functional stakeholders to navigate complex business landscapes and drive sustainable growth.A firm believer in empowering people, I have mentored and led high-performing teams, instilling a mindset of agility and data-driven decision-making. I take pride in fostering environments where innovation thrives, and individuals push boundaries to achieve exceptional results.Let\'s connect to explore opportunities in marketing transformation, leadership, and strategic execution.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.