Lakshdeep Kaul
Sales | Marketing | Strategy | Electric Mobility | Product Management
- Role
- Deputy General Manager-marketing, Cv Passenger at Tata Motors
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Lakshdeep Kaul
Senior automotive business leader with an MBA from IIM Lucknow and with diverse…
Experience
Deputy General Manager-marketing, Cv Passenger
Feb 2023 — Present · Mumbai, IN
Heading Sales growth strategy, driven by Go-To-Market & segment-led regional plans with PMO cadence and mapping white spaces and competition plays to unlock new opportunities; revenue growth by 28% YOY• Leading Key Accounts and Govt & Institutional Business-GeM/Tender techno & commercial bidding, partnering with fleet operators and CXOs through consultative, TCO based-value driven solutions; increased market share by 6% YOY • Devising pricing strategy and developing value-based high-price deals, with TCO models, competitive benchmarking, and value-added services; enhanced price realization by 4.3% and margin by 3.4% YOY • Managing executive performance reporting to leadership team-building KPI and market-intelligence dashboards (vols, market share, revenue, margins) integrated with industry trends and competitive benchmarks-to steer strategy and business reviews• Built a segment-led product roadmap, with transformation project for the launch of new products and mobility solutions, with electric & luxury vans and customer awareness on EV economics; achieved highest sales in FY 25• Steering a digital-first marketing strategy, with performance media, ATL & BTL activations, & influencers ecosystem, via campaign “Khushiyon Ka Karvaan”; grew digital retail share by 4.7% and 6.8 lakh+ views on YouTube • Building Sales team capability, with performance scoreboards and transformation project, enabling with consultative product decks, AI based TCO tools, coaching-cadence; per-head productivity up by 58% YOY
Education
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
College of Agricultural Engineering and Technology
B.Tech , Agricultural Engineering
Indian Institute of Technology, Madras
Advanced Certification in Data Science and Artificial Intelligence
IÉSEG School of Management
European International Immersion Programme: Switzerland, France, & Belgium
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