Laksha Khurana

About Laksha Khurana

A decade into marketing and still curious about what makes people truly connect with a…

Experience

1. Senior Marketing Manager

   Pathways School Gurgaon

   Aug 2021 — Present · Gurugram, IN

   As the brand lead at Pathways School Gurgaon, I am responsible for the creation and implementation of the annual marketing strategy to increase admission leads, brand love and engagement.I’ve had the opportunity to conceptualise and implement impactful campaigns, including #PathPlay,#PathDialogue, Education 2.0, Festival of Hope and Pathways to Unexplored Horizons, ensuring consistent messaging across digital and offline channels.Additionally, I worked on revamp of the brand\'s website, utilizing innovative visuals and virtual 360° photoshoots to elevate its identity. By implementing data-driven SEO/SEM strategies, I significantly increased lead generation and website traffic while reducing CPA. My efforts also extended to strengthening PR outreach with top-tier media outlets, amplifying visibility and fostering positive word of mouth.My focus on performance optimization and analytics ensured measurable outcomes and sustained growth.

Education

• The Lawrence School - Sanawar - India

  High School, Business/Commerce, General

  2001 — 2009

• Delhi University

  Bachelor of Arts - BA, Advertising, Sales Promotion and Sales Management (ASPSM)

  2009 — 2012

• Institute Of Marketing and Management

  Master of Business Administration (M.B.A.), Business management, Advertising and Marketing

  2012 — 2014

Skills

• Public Relations
• Teamwork
• Team Management
• Social Media
• Marketing Research
• Time Management
• Marketing
• Event Management
• Business Development
• Digital Marketing
• Management
• Advertising
• Marketing Management
• Brand Management
• Marketing Strategy
• Microsoft Excel
• Marketing Communications
• Facebook
• Communication
• Social Networking
• Social Media Marketing