Lakish Kainth
Strategic Marketing Analyst | SEO & Content Optimization | CAC/ CLTV Modeling | BI, GTM & ICP Realignment | MBA (Master of Business Administration)
- Role
- Sr Seo and Content Specialist at MSB Docs
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Lakish Kainth
As a Marketing professional with 4+ years of experience in ATL, BTL, Digital Marketing…
Experience
Sr Seo and Content Specialist
Jan 2025 — Present
Drive SEO and content strategies with a strong focus on mapping Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) across marketing and sales funnels.2. Unify MQL-to-SQL conversions by aligning content campaigns with sales enablement, ensuring consistent lead quality and conversion optimization.3. Segment ICPs (Ideal Customer Profiles) leveraging tools like Drift, win/loss analysis, and deal velocity insights to refine acquisition, engagement, and retention strategies.4. Develop data-backed content frameworks that address different buyer stages, supporting both demand generation and ABM (Account-Based Marketing) initiatives.5. Lead media and PR strategy by securing press coverage, managing brand narratives, and building relationships with journalists, publications, and digital media outlets.6. Collaborate with PR teams to create thought leadership articles, press releases, and industry commentary, positioning the brand as a category leader.7. Integrate earned media, influencer partnerships, and digital PR into content strategy to enhance brand visibility, authority, and organic search performance.8. Monitor and report on media impact, SEO visibility, and content ROI to continuously refine campaign effectiveness.
Education
Panjab University, Chandigarh
Master's of Business administration MBA , Marketing Operations
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